Latest SEO Content Marketing Tips: Optimizing Your Content to Rank Higher on Google!

How To Publish An SEO Article – The Ultimate Guide to Maximizing Your Exposure

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The content marketing game is a constantly evolving beast. New strategies are adopted, new trends emerge, and old tactics get retired. Keeping up with the latest practices and changing landscape isn’t easy – but it’s essential to your company’s growth and success. Without an effective content strategy in place, you risk falling behind in keyword search rankings and missing out on potential leads that are curious about your business but can’t find the answers they’re looking for online. An effective content marketing strategy will put you ahead of the competition from day one. So what do you need to know about optimizing your content for Google? Keep reading for our top 5 tips!

Plan your content marketing strategy around keyword research

Before you get started on any new content, make sure you have a keyword research strategy in place. You don’t want to be guessing at what terms your audience is using to search for products and services – you want to know for sure. That way, you can create content that’s laser-targeted to your ideal customer and make sure it appears at the top of their search results. To do this, you’ll want to use a keyword research tool that will let you plug in your business type and keywords to see suggested terms that could potentially draw traffic to your website. Many of these tools also provide the average monthly search volume for each suggested keyword, which can be helpful in determining which terms are worth focusing on.

Don’t forget about video marketing and blogging

While keyword research will help you determine which types of content you should create, make sure you don’t forget to also have a blogging strategy in place. Generally, blogging is essential for any business owner looking to improve their SEO. But it also has a ton of other benefits, too. For instance, blogging can help you cultivate your brand, expand your reach, and build your audience. It’s also proven to be a very effective way to increase leads and drive sales – and it can even help you rank higher in Google search results. And while keyword research is important, keep in mind that your blog posts don’t necessarily have to be about the keywords you want to rank for. Instead, blogging is an opportunity to show off your expertise, share your knowledge, and offer value to your readers. That way, you’ll naturally draw in more organic search traffic over time as your content appears higher in Google.

Be consistent with your publishing schedule

One of the quickest ways to throw your SEO efforts out of whack is to start publishing content haphazardly – or not publishing enough. Your content marketing strategy should take into account the type of content you’ll be publishing (blog posts, podcasts, how-tos, etc.) and how often you’ll be creating new material. For example, if you’re doing weekly podcasts and publishing a new blog post every two weeks, you’ll want to make sure you’re publishing consistently so Google sees that you’re committed to your strategy. Keep a close eye on the type of content you’re producing, too. If you notice a spike in content, take some time to scale back. Don’t let Google see you as a spammers who is trying to cram their site with as many links as possible. Be consistent with your strategy, and you’ll see a serious boost in the long run.

Make sure you have high-quality content before anything else

The quality of your content has a much bigger impact on your SEO than the keywords you are targeting. In fact, the type of words you use has a very small impact on your SEO and ranking. This is why it’s so important to focus on the quality of your content rather than worrying about the keywords. If you want your content to rank, you need to make sure it’s engaging and high-quality with information your audience will want to read. Focus on providing valuable insight, answering common questions, and providing solutions that your readers can use in their day to day lives. This will make sure your content is getting shared and clicked on – which will lead to more traffic to your site and an increased chance of your content being featured in Google’s top results. Content is king, so don’t skimp on it!

Organic visitors is matter

While you should definitely be focused on getting your content to rank as high as possible in Google search, it’s also important to get your visitors there organically as opposed to through paid ads. As mentioned before, there are many advantages to having organic website visitors clicking through to your site rather than paying customers.

First of all, these visitors are more likely to purchase something since they didn’t click through to the site with the intention of making a purchase. And second, these visitors are more likely to stick around since they didn’t click your ad expecting to find a product or service. Don’t waste all of your time and effort optimizing your content for Google and forget about the other ways someone could be arriving at your site.

Don’t skimp on the quality of your writing

Finally, no matter what words you’re targeting, you want to make sure you’re using high-quality writing for all of your content – especially your blog posts. One of the easiest ways to let Google know you’re trying to game their system is to have poorly written content. Google is a search engine, not a reading comprehension tool – and it knows that. So if you’re trying to rank for a high-traffic keyword and your content reads like it was churned out by a machine rather than written by a human, Google will know that. You don’t want to risk losing traffic over sloppy writing and poor grammar. Instead, make sure your content is well-written, offers clear and concise information, and is compelling enough to keep people reading. To make sure your writing is up to par, follow these tips: – Read your work aloud to make sure it flows smoothly – Keep an eye on your word count to avoid overloading your readers – Break up your content with subheadings and bullet points to break up the reading experience.


Now is the time to start focusing on your content marketing strategy, especially if you’ve been putting it off – or just haven’t yet started. This is the best way to start building an audience and increase visibility for your brand. You can’t expect to be successful if you don’t have a solid plan for content creation. Keep these tips in mind, and you’ll have a leg up on the competition in no time. With an effective content marketing strategy, you can expect more traffic to your site, more leads, and (of course) more sales.