How To Find Out Which Visitor Is Real Or Fake Visitor In Google Analytics

How to Identify Fake Visitors in Google Analytics

How to Identify Fake Visitors in Google Analytics

Google Analytics is a very powerful tool. If used correctly, it can give you a lot of insight into user behavior on your site. However, there are some limitations with Analytics: it’t perfect, and there are numerous ways in which it can be gamed. Analytics has a number of features that are commonly abused by marketers. You might have come across fake users or the bots in your analytics, but how do you know which visitor is real or fake? Here we will discuss some techniques to find out which visitor is real or fake in Google Analytics.

What is a Fake User?

There are many ways in which a user can be marked as “fake” in Google Analytics. These include: – Bot Traffic: Bots are software programs that run automated tasks over the internet. They are usually used by advertisers to optimize their ad spend, or by website owners to run automated processes.

Unfortunately, these bots often end up on websites, causing artificial traffic and inflating visitor numbers. – Invalid Traffic:

There are a number of ways in which this can occur, including people clicking the “back” button while visiting your site, or clicking the “refresh” button on their browser.

– Non-human Visitors: Google Analytics will often mark anonymous visitors as “other”. You can change this field to be more specific, such as “robot” or “spider”, but unfortunately, it’s possible for a real person to be marked as “other”.

Finding out which visitor is real or fake

The first thing you need to do is know before to buy website traffic. how your real visitors behave on your website. You can do this by putting together a representative sample of your real users. There are few ways to find out which visitor is real or fake.

– Data Review: You can review your historical data to see if any changes have been made to your site that might have caused an increase in “fake” visitors. If you have recently made any changes to your site, you may have accidentally reduced your real traffic, and an influx of fake traffic might have replaced it.

– Google Adwords Matching: If you have an active Google Adwords campaign, you can use the “matching” feature to identify which keywords are sending visitors to your site. This will allow you to see which visitors are coming from your Google Adwords ads.

– Audience Research With Google Adwords: You can also research your audience using Google Adwords. Although this method isn’t as accurate as matching your users with their keywords, it can still provide you with some useful insight into your audience.

Data Review and Google Adwords Matching

The first thing you should do is look at your historical data. You can do this using the “Real-Time” or “Historical” data in your Google Analytics dashboard.

If you see an influx of traffic that seems unusual, you can look at the data for that day to see if there was anything different that might have caused it. For example, you might have hosted an event that day, or you might have published a new blog post. If you see a decline in your real traffic, you can look at the data from the day before to try and identify what caused it.

If you have recently made any changes to your site, you may have accidentally reduced your real traffic, and an influx of fake traffic might have replaced it.

Audience Research With Google Adwords

Even if you haven’t run any Google Adwords on your site, this method can still be useful for research purposes. You can use Google Adwords to research your audience as well as your keywords. You can do this by selecting the “audience” tab, and then selecting “demographics”. You can then use the “filter” feature to display data for your targeted audience. This will allow you to see which websites your audience is visiting. You can also use the “search phrases” tab to see which search terms your audience is using. This information can help you to decide which keywords to target, and it can also help you to build an “audience persona”.

Conclusion

Google Analytics is a very powerful tool. If used correctly, it can give you a lot of insight into user behavior on your site. However, there are some limitations with Analytics: it’t perfect, and there are numerous ways in which it can be gamed. Unfortunately, these issues can make it difficult to determine which visitors are real, and which ones are fake. There are a number of ways in which you can identify which visitors are real website traffic and which are fake. You can review your historical data to see if anything has changed, you can use the “matching” feature in your Google Adwords campaign, or you can research your audience using Adwords.